Facebook Marketing For Real Estate

21 Ways To Generate Realtor Business With Facebook

1. Get Social- Facebook Marketing For Real Esate is the number 1 Social Media Platform hands down for realtors.  If you want to generate high quality real estate estate leads, then touch on your your Facebook Marketing Strategies now.
2. DO create a dedicated business page for your real estate business. Make sure to have high quality photo’s and logo, put a nice description and highlight yourself as an agent.   As a realtor YOU MUST CREATE A BUSINESS PAGE FOR ANALYTICS and your business tracking pixel.
3. Use your one time “convert to business page” feature facebook allows you  to automatically add all off of your personal contacts to your facebook business page and keep your personal page without touching it.
4. Use Facebook’s demographic targeting to drive traffic to dedicated sales funnel and landing pages and to generate leads.
5. Use Facebook to target homeowners with your home valuation tool.
6. Utilize Facebook’s Tracking Pixel on every single website, landing page, and sales funnel created.   The pixel will give you a deep insight into your users and help close the loops of your client when re-marketing to your leads.
7. Create a retargeting/re-marketing campaign. Target clients depending on what they were doing on your website. If someone is looking to sell their home don’t be sending them buyer ads or listings to look at.
8. Utilize the deep rich demographic targeting for your lead generation campaigns. Did you know you can target homeowners that make over 100,000$ a year, in a specific location, that recently were looking at new homes online?
9. Share you client stories online.  Facebook make top of mind awareness simple.
10. Post client video testimonials of Facebook, paint the picture of how much of an amazing realtor you actually are.
11. Utilize Facebook groups to connect with more and more people.  Be a people person, find niche groups and make friends.  Sometimes post industry news and news worthy info in the groups, don’t over do it, but do do it.   Share often and share quality.
12. Create a local Investor Facebook group.  Create a watering hole to meet new investors, find them on facebook, have regular meet ups.
13. Create helpful tabs on your Facebook page that will redirect your clients into your sales funnels or websites.
14. Don’t just like stuff all the time people are humans and like to communicate talk and actually comment on peoples posts, engage humans.   Comments and thoughts go so much further in social media that simply liking a post. Likes are one thing comments are whole different animal, try and see the results of engagement.
15. Utilize the power of video, utilize Facebook Live to do walk through of homes to show off amenities. Utilize your phone camera to capture the fun times as a realtor.
16. Use Facebook demographic targeting to promote open houses.  Target all of the neighbors within 1-2 miles of the house to help promote your open houses
17. Use Facebook social share icons on your IDX website and sales funnels so people can easily share your house photos, events, properties, and more.
18. We always recommend always having your listings on your own idx website on your own website and then you should share all of your listings with social share icons from your own website.  This way when people click on it it drive all the traffic back to your site increasing your SEO.
19. Share interest and fun facts about the areas you are the expert in.
20. Create and share local entertainment guides via Facebook.
21. Utilize Facebook to promote first time homebuyer classes.  Invite people to it, use paid ads to drive more traffic, share to your friends lists and to your groups.
22. Be fun quirky and weird.  Use social media to show off your personality.  People like people that are fun, loud, obnoxious, edgy, and more.
23. Post and share fancy homes in the area that are not your listings. Talk about what’s on the market, what are hot deals. Create a following by making yourself an industry expert.